First, what is digital communication?
Digital communication refers to communicating via online media. It is the use of online tools such as websites, chat apps, social media, etc. by businesses to connect with customers, employees, prospective customers, and the public.
In recent times, corporate organizations have made intentional efforts to connect better with people via the internet as they encourage digital communication among the employees.
What are some positives of digital communication?
Positives of Digital Communication
- It has Made Communication Faster
Through the use of the internet, people can communicate faster. In workplaces, reports and memos are transmitted through emails. For companies with branches and subsidiaries in different geographical locations, communication is seamless and occurs in seconds.
Companies are also able to respond to their clients in short periods. They can pass across messages to the public in a matter of seconds via the internet.
- Remote Work is now Feasible
During the COVID-19 pandemic that ravaged the world in 2020, some businesses had to shut down while others had their staff work from home. Having staff work from home became a more practical solution for many big corporations.
Through resources like Slack, Zoom, Google Meet, etc. virtual communication is possible. Companies can hire the best talents from across the world without worrying about visas or travel restrictions. Employees can also work from their comfort zones and have more flexible schedules.
- More Relatable Brand Persona
This is in the context of the company’s relationship with its customers. The presence of many popular brands on social media allows them to prop up a relatable brand character and in turn, brings more customers.
With the proper use of digital communication in relating with customers/prospective customers, the business can sell a character that is real and bring in more customers.
It was harder to do in the past when the only medium of communication was via newspapers and television.